When it comes to bathroom hygiene, bidets are no longer a luxury—they’re a necessity. Modern electronic bidets have become essential premium appliances for cleanliness and comfort. But between two global giants, Japan’s TOTO Washlet and Korea’s Coway Premium Bidet, which one truly suits your lifestyle?
In this post, we compare the two brands across features, design, user experience, and service models to help you make the best choice.
Brand Philosophy
TOTO Washlet introduced the world’s first electronic bidet in 1980. It dominates the Japanese market, known for its precise, silent hygiene functions, seamless bathroom integration, and exceptional durability.
On the other hand, Coway leads Korea’s hygiene appliance market, focusing on customizable features, rental-based services, and user-centered design tailored to real-world lifestyles.
Feature Comparison
| Feature Category | TOTO Washlet (S550e etc.) | Coway Premium Bidet (BAS36, BA13 etc.) |
|---|---|---|
| Washing Functions | Warm water, oscillating, pulsating, air-rich stream | Warm water, rhythm wash, women’s mode, child mode |
| Nozzle Cleaning | Pre- and post-use automatic cleaning + plasma deodorization | UV nozzle sterilization + stainless steel nozzle |
| Drying Function | 5-level adjustable warm air dryer | Adjustable air dryer + energy-saving mode |
| Heated Seat | Automatic temperature sensing | Multi-level heating with energy-saving mode |
| Control | Remote control + auto sensors | LED touch remote, wall mount holder |
| Smart Features | Auto lid open/close, auto flushing | Smart energy saving, temperature sensing |
| User Comfort Modes | Water sound simulation, advanced deodorizer | Special modes for women, elderly, children |
✩ Summary:
-
TOTO focuses on creating a silent, integrated luxury bathroom space
-
Coway prioritizes hygiene, family-oriented features, and personalized comfort
Design and Installation
-
TOTO offers a sleek, minimalist design, ideal for fully integrated luxury bathrooms.
However, since it follows Japanese bathroom standards, compatibility with U.S. or European toilets may require attention. -
Coway designs bidet seats compatible with a wide variety of toilets, especially for apartments and modern homes.
Features like slim profiles, easy remote mounting, and user-friendly layouts make Coway particularly versatile.
After-Sales Service
-
TOTO primarily operates on a self-maintenance model. After purchase, users are expected to manage cleaning and maintenance themselves. While the product lifespan is long, there is a greater responsibility on the user.
-
Coway excels in rental-based service models, offering regular maintenance, nozzle sterilization, and filter changes. This makes it ideal for families and hygiene-sensitive households.
Price Comparison
-
TOTO Washlet S550e: approx. $1,000–$1,300 USD (excluding installation)
-
Coway BA13, BAS36 models: purchase around $700–$1,000 USD / rental around $20–30 per month
✔ TOTO is seen as an investment in long-term luxury.
✔ Coway offers flexibility with low upfront costs via rental options.
Best Options for U.S., Canada, and U.K. Buyers
United States and Canada
-
Coway is more suitable: Special 120V models (Bidetmega 150/200) are available.
-
Easy installation: DIY kits included for standard toilets.
-
Where to buy: Amazon, Best Buy, Coway USA Official Site
-
Service: U.S.-based customer support centers ensure quick assistance.
Recommended Models: Bidetmega 150 / 200 / 400
United Kingdom
-
TOTO has the advantage: 220V compatibility fits U.K. power standards.
-
Official installation support: Purchase and service via TOTO Europe.
-
Where to buy: eu.toto.com or authorized U.K. dealers.
Recommended Models: Washlet RX EWATER+, GL 2.0
Final Verdict: Which Should You Choose?
| Category | TOTO Washlet | Coway Bidet |
| Strengths | Silent luxury, polished technology | Family-oriented, hygiene-driven service |
| Ideal For | Premium users valuing full bathroom design | Practical households needing flexible hygiene |
| Maintenance Style | Self-managed | Rental with regular service visits |
| North America Fit | Some models (transformer may be needed) | Multiple 120V models, plug-and-play ready |
| Europe Fit | Full EU support and installation | Import possible but requires voltage/adapters |
Ultimately, both TOTO Washlet and Coway Bidet are top-tier products, but the right choice depends on what matters most to you.
-
Prioritize luxury design, quiet precision, and engineering excellence? ➔ TOTO
-
Need user-friendly hygiene, family support, and effortless maintenance? ➔ Coway
Which bidet fits your lifestyle better?
Coming next: We’ll dive into real user reviews comparing these two brands—plus tips for choosing the perfect bidet for your home! Stay tuned, or leave a comment if there’s a brand match-up you’d like to see!
Korean vs. Japanese Bidets: Same Toilet, Totally Different Culture
[…] TOTO vs Coway […]